Product Description

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what’s new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google’s dime.

Editorial Reviews

Site Stats on Steroids

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn’t, don’t worry; there’s an overview here, too.) This edition shows you what’s new in version 2.0, helping you uncover specific details and use them like never before.

Master basic analytics and Web statistics concepts
Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting
Take control of Google Analytics with customizable dashboards and date ranges
Examine every aspect of the available reports, including visitors, traffic sources, content, and goals
Discover the specific reports suited for e-commerce sites and how to use t
Boost your use of Regular Expressions, write your own filters, and quantify your goals